Frequently Asked Questions


You can create a PrimaryBid account here through a quick and simple free registration process.
To be eligible to create an account you will need to be UK resident and be over 18 years old. In order to start investing through PrimaryBid, you will be asked to successfully verify your identity by passing a brief KYC (Know Your Customer) check. In addition, you will need to complete an Investment Questionnaire to ensure that you have the required assets and understanding for such a high risk investment.


PrimaryBid is a platform that allows Private Investors to participate in new share placings by listed companies. Investors who register on our platform will be notified of new Offers as soon as they go live.

All investors will be notified by email, of if you download our App, you will receive a push notification to your phone.
Most stockbrokers do not offer access to company placings to Private Investors.
We believe that Private Investors should have an equal right to participate in small-cap fundraises alongside Institutional Investors. For example, private investors constitute over 60% of average trading volume on AIM but are typically excluded from fundraises.

PrimaryBid changes this by allowing Private Investors to participate in new share placings by listed companies.

All investors who register on the platform will be notified of new Offers as soon as they are available.
Yes, PrimaryBid Limited is authorised and regulated by the Financial Conduct Authority (FRN 779021) and is a limited company registered in England and Wales ( No. 08092575) with its registered office at 21 Albemarle Street, London W1S 4BS
PrimaryBid takes many of the principles developed by crowdfunding for private, unlisted companies and applies them to listed companies. We believe that private investors should have the ability to invest in quoted company fundraises too. This leads to better outcomes for investors and the company.


PrimaryBid will not charge the investor any commission for using the platform.
We charge companies a fee based on the money they successfully raise through PrimaryBid, however, these are lower than those traditionally charged by brokers.


We ask investors to complete a brief Investment Questionnaire to demonstrate that they understand the potential risks of investing through PrimaryBid and are capable of making their own investment decisions. The Investment Questionnaire is done as part of the verification process and will only have to be done once.
Before you become a verified user of PrimaryBid we are required to undertake a Know Your Client (KYC) and certain money laundering checks to verify your identity. In most cases, a KYC check will be undertaken automatically as part of our verification process. In the event that we cannot verify your identity automatically, you may be asked to provide further information before you can activate your bid limit, such as a copy of your passport and recent proof of your address.
If you fall within the definition of a high net worth individual or sophisticated investor you can indicate this during the registration process.


We typically settle a placing or offer T+5, i.e. 5 working days after the transaction closes. Please see our FAQ on Settlement timing for more information.
No. Shares will be transferred to your share dealing account or in certificated form depending on the option you have selected.
You will receive an allocation letter within 24 hours of a placing or offer closing. This will state the Trade Date and the Settlement Date, usually we settle T+5, e.g. 5 working days after the transaction date.

Please also allow additional time for your share dealing provider to process the settlement and transfer the new shares into your account. Time required for this process varies by provider we recommend you allow at least 48 hours, but it can be longer. This is out of our control but the transfer can be facilitated by following any specific instructions given in our allocation email, or any actions requested by your provider. Any queries regarding this process should be emailed to [email protected]

Unfortunately, for tax reasons, shares subscribed to in a PrimaryBid placing cannot be transferred directly into an ISA or SIPP. However, you can receive them into your share dealing account and transfer them immediately through a process called "Bed & ISA" that your account provider will be aware of. If you don't have a trading account you can open one easily through your account provider or via one of our partners - Sharedeal Active or X-O.


Yes, it is held by Jarvis Investment Management Ltd ('Jarvis') on our behalf in a trust account in accordance with FCA Rules. We will maintain a record of the cash and securities being held for you by Jarvis.
When you enter your subscription amount for a placing, we calculate and display the nearest whole number of shares this would buy at the placing price. When you choose to proceed to payment, we calculate the actual amount to be paid by multiplying the number of shares by the placing price.

For example XYZ plc is issuing shares at 13p per share. An investor chooses to subscribe for £5,000. This equals 38,461 shares at a total price of £4,999.93.
Our payment provider is Jarvis Investment Management (“JIM”), all transactions will be in their name. If you subscribe to one of our Offers, you will be passed to a payment page hosted by Worldpay to make an immediate debit card payment. Once completed, you will receive an email from Worldpay confirming your payment. PrimaryBid receives confirmation from WorldPay of any successful payment and our system will subsequently confirm your subscription, also by email.

Please note, if you do not receive a confirmation email from Worldpay AND one from PrimaryBid, your subscription is unconfirmed and you will not receive any allocation of shares in the Offer.

If you did not complete payment for any reason, you will need to restart the process on our website or in our App. Neither PrimaryBid nor JIM store your payment details and if a payment is unsuccessful you will not be charged at a later time.

The most common reasons for an unsuccessful payment are:

1) Attempting to pay with a credit card – you must use a debit card.
2) Insufficient funds in your debit card account.
3) Payment stopped by your bank as part of fraud prevention. We advise you to notify your bank of the transaction before attempting it, especially if you are subscribing for a large amount.
4) Technical issue with the payment page – please see the relevant FAQ

Every attempt to subscribe will show as “Payment Pending” in your activity log. Only when we receive a confirmation of payment from WorldPay will we update your activity log to show “Payment Confirmed”.

If you left the payment page before completing your subscription, you cannot reload the page and must restart the process on our website or App.
If the payment page did not load for any reason, the most common reason relates to the use of cookies and cached files in your browser and there is a simple way to resolve this.

Firstly, start a new tab or open a new window in your browser in Incognito mode, also known as private browsing. To do this follow the instructions for your browser:


Click on the three dots on the top right hand side of your browser window and choose "New Incognito Window"

Click on File in the top menu and choose "New Private Window"

Click on the "hamburger" icon at the top right and then select "New Private Window"

If you use a different browser, look up the instructions on this page:

Secondly, go back to our website and login again. Then try again to complete the process you had a problem with.

If this doesn't work, please contact us.

Placing Completed

Pre-emption rights are rights for existing shareholders in a company to have first refusal on the issue of new shares in proportion to their existing holdings and can protect shareholders against dilution of their shareholdings.
You can opt to receive your shares into your share dealing account if you hold an account with one of the major share dealing platforms, or in certificated format by post.

We typically settle a placing or offer t+5, 5 working days after the transaction closes. please see our faq on settlement timing for more information.

If you deal with one of the major share dealing platforms, you can receive the shares directly into your share dealing account. You can select how you wish to receive your shares by navigating to My Account and clicking on Settlements.

We typically settle a placing or offer T+5, 5 working days after the transaction closes. Please see our FAQ on Settlement timing for more information.

If the total amount subscribed by PrimaryBid investors exceeds the amount allocated to PrimaryBid in the Offer, investors may be scaled back.
Scaling back occurs when the amounts subscribed for are greater than the amount available under the PrimaryBid Offer.

Scale back of subscriptions (where necessary) will be made at the discretionary of PrimaryBid in consultation with the company raising the funds. Details of the scale back method are included in the Regulatory News Announcement of each PrimaryBid Offer. Generally subscriptions under PrimaryBid Offers are considered on a “first come, first served” basis


Many AIM shares are exempt from Inheritance Tax after a holding period of 2 years under Business Property Relief.
Unfortunately, you can't invest SIPP funds via PrimaryBid directly, but there are a couple of options.

One of our partners Jarvis has started replicating our offers on their websites allowing their customers to participate using funds in their accounts, including SIPP and ISA accounts. Their sites are ShareDeal Active and X-O

We are in negotiation to extend this type of arrangement to other brokers and we will announce those as and when they get agreed.

The other alternative is to buy the shares from us with a debit card and transfer them to a dealing account for the same broker where you hold your ISA. You can then do a "Bed and ISA" where you sell the shares from your dealing account and then immediately buy them back with SIPP funds. There is however a tax liability on any gain and probably costs incurred from your broker for dealing.
From 28 April 2014 AIM companies are exempt from Stamp Duty and Stamp Duty Reserve Tax ("SDRT").
If an investment fails or is disposed at a loss, based on the taxpayers tax rate, losses can be relieved against gains in the year of loss or in the next year or against income in the year of the loss or of the prior year.
Under EIS, investors are able to invest in businesses with a maximum of 250 employees and gross assets of up to £15m. Companies can use up to £5m of EIS-eligible investment each year. If the activity in the list below is a substantial part of the company's activities (greater than approximately 20%), it is likely to be ineligible for EIS as these trades are specifically excluded:
1) Dealing in land;
2) Property development;
3) Dealing in goods (subject to exceptions for wholesaling and retailing);
4) Dealing in commodities or futures;
5) Dealing in shares, securities or other financial instruments;
6) Banking, insurance, money lending, debt factoring, hire purchase financing or other financial activities;
7) Providing legal or accountancy services;
8) Leasing, including the letting of assets on hire;
9) Receiving royalties or licence fees;
10) Operating or managing hotels and similar establishments (i.e. accommodation);
11) Operating or managing nursing homes and residential care homes;
12) Coal production and steel production;
13) Farming and market gardening;
14) Activities concerned with forestry and timber production; and
15) Shipbuilding.

These are the reliefs available at 1 October 2016, they may change from time to time. As with all tax reliefs, much depends on your own circumstances so you should always take taxation advice if you are relying on EIS reliefs.
To be eligible, you must meet the following conditions:
1) An investor must be an individual (i.e. not another company, or a VC firm etc);
2) The investor and their associates cannot have any ‘connection’ with the company; for example, being an employee or director, a close relative (except sibling) or spouse, or having greater than 30% equity share in the company;
3) The investor must not already hold shares in the company if they already hold shares obtained otherwise than through EIS;
4)The investor must subscribe in cash and be issued with new ordinary shares;
5) Investor shares must have no preferences e.g. over dividends;
6) The investor's motive to subscribe for shares must be genuinely commercial; and
7) The investor must not have gone over the annual EIS entitlement limit of £1 million.


These are the reliefs available at 1 October 2016, they may change from time to time. As with all tax reliefs, much depends on your own circumstances so you should always take taxation advice if you are relying on EIS reliefs

Income tax relief
– provided EIS qualifying shares are held for greater than three years, either from the date of issue or commencement of trading, investors with no more than a 30% equity share in the company are eligible for income tax relief worth 30% of the amount invested. A subscriber can obtain a maximum income tax relief in any year of £1 million. The minimum subscription is zero.
CGT Relief
– Capital gains tax will not have to be paid on disposal of the EIS shares after three years.
CGT Deferral Relief
– Capital gains tax that would be paid on a different asset can be deferred by offsetting it against the share investment. However, disposal of that other asset must be made less than three years before the EIS investment or less than one year after it.
Loss Relief
– If EIS shares are disposed of at a loss at any time, then this can be set-off against an investor's:
a) capital gains; or
b) income in either:
      (i) the year of disposal; or
      (ii) the previous year.
Inheritance Tax Relief
– After two years, shares in
EIS qualifying companies will normally be eligible for Business Property Relief for Inheritance Tax purposes at rates of up to 100%.

These are the reliefs available at 1 October 2016, they may change from time to time. As with all tax reliefs, much depends on your own circumstances so you should always take taxation advice if you are relying on EIS reliefs.


There are a number of particular risks associated with AIM companies relating to their generally smaller size; capital growth requirements; potential illiquidity. Please see therisk warningspage for further details.


Primary shares are new shares issued by a company. When a company issues primary shares it receives new money into the company. Examples of when a company issues new shares is at Initial Public Offering (IPO) or in a placing.
Secondary shares are the shares which already exist in the market. Secondary shares can be purchased from existing investors via your stockbroker.
AIM is the London Stock Exchange’s international market for smaller growing companies. A wide range of businesses including early stage as well as more established companies join AIM seeking access to growth capital. AIM is the most successful growth market in the world. Since its launch in 1995, over 3,000 companies from across the globe have chosen to join AIM.
In addition to the attractive tax offerings detailed herein, AIM allows investors exposure to a unique class of small companies with high growth potential.