Anand and Kieran, our co-founders, increasingly witnessed the frustration of individual investors when they were excluded from public company fundraises, especially when these took place at a discount to the shares or bonds’ trading price.
Historically, individual investors have not been included in public company fundraises due to an administrative and highly manual regulatory processes.
Anand and Kieran quickly saw that technology could largely remove this burden and give public companies access to individual investors in just a few clicks. From this, PrimaryBid, and the ambition to democratise capital markets, was born!