Untapped capital:

Understanding
the retail investor pool

EIU/PrimaryBid

What to expect

Everyday retail investors represent an important and growing shareholder constituent in Europe’s capital markets, but are almost entirely overlooked when companies raise new capital. This is changing due to a growing awareness that adding retail investors to shareholder registers can help corporate issuers unlock important benefits. In this White Paper, EIU discusses how structural, regulatory and technological trends are democratising capital markets and why retail investor inclusion equals better outcomes, better liquidity and better governance for companies.