PrimaryBid application


Powering inclusion

Capital markets transactions are no longer just about raising funds: they're about raising funds fairly. Your fundraising is a unique opportunity to enfranchise and broaden your community.

Our technology unlocks your fundraising for individuals and gives you the powerful data, insights and tools to manage it. Build loyalty and brand with shareholders, customers and employees, without complexity.

Since we started






Investment trusts


Cross-border offer


Total value raised


FTSE Offers


Total shares settled


Exchange partnerships

Why involve individual investors in an offer?

Best-in-class governance

Governments and regulators are actively calling out for the inclusion of individuals in capital markets. Fairness is core to good governance.

Community empowerment

Giving your employees, customers, shareholders and the public the same opportunities as your institutional investors builds loyalty and brand preference.

Improve deal outcomes

Retail investors represent incremental capital that can add competitive tension to an institutionally-led order book, diversify your share register and enhance aftermarket liquidity.

Why PrimaryBid?

Single counterparty, seamless execution

Single counterparty, seamless execution

We partner with investment banks and are integrated with stockbrokers, which saves you from unnecessary complexity.

Data and transparency

Data and transparency

Retail demand is no longer a black box. Our stakeholder identification ability means you receive order book transparency and high level allocation flexibility.

Trusted and regulated platform

Trusted and regulated platform

We are authorised and regulated by the Financial Conduct Authority (FCA) in the UK and Autorité des Marchés Financiers (AMF) in France.

We work with over 50 brokers and distribution partners to offer deals to the widest retail investor audience

AJ Bell
Hargreaves Lansdown
Interactive Investor

How it works

PrimaryBid sits at the heart of the financial ecosystem as a trusted partner to issuers, their advisors, brokers and retail investors. We enable the inclusion of individuals in IPOs, Follow-ons, Bonds, Chair’s Lists and Cross-border Offers.

Digitising capital markets

Our technology solutions empower you to reach individuals quickly and easily. We’ve integrated with retail brokerages to enable you to reach a wide range of investors, including your employees, customers and shareholders.

Digitising capital markets

Bespoke communications

We craft highly-branded communications to retail investors and design a media-rich offer page for each fundraise. Our customer support team is on hand to provide an effortless investor experience.

Bespoke communications

Transparent allocation

Our data-centric approach facilitates line-by-line visibility on investors and supports issuer allocation policies. We offer you a full allocation service to avoid complexity.

Transparent allocation

Continuing the conversation

After a fundraise, we act as a conduit to help issuers understand and engage with their retail shareholder community.

Continuing the conversation

A changing landscape

“We want to facilitate wider participation in the ownership of public companies, and to remove the disincentives that currently exist for the issuance of securities to wide groups of investors - including retail investors.”

John Glen - Economic Secretary to the Treasury - HM Treasury Consultation following the Lord Hill Review, July 2021

You're in good company

Compass group
Aston Martin
Taylor Wimpey
William Hill
Severn Trent
Pension Bee
Severn Trent

“Treating all investors fairly is fundamental to Severn Trent’s corporate governance commitment. We were delighted to include a retail component to our Green fundraising, giving everyone the opportunity to participate.”

Liv Garfield, CEO of Severn Trent (FTSE 100)

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