Distribution Partners

IPOs and Follow-ons. Unlocked for your clients.

Primary capital market transactions are no longer just for institutional investors. With PrimaryBid, retail brokers, investment platforms, wealth managers and fintechs can offer customers the opportunity to participate in IPOs, placings and bonds within your platform.

We’ve helped individual investors access an unparalleled level of transactions






Total Value Raised


Shares settled

Why work with PrimaryBid?

Unrivaled access

PrimaryBid has unmatched market share, offering access to over 200 transactions since 2020 across the Main Market and AIM.

Delight your customers

Enable existing shareholders to avoid dilution, unlock new investment opportunities at discounted prices and provide access to exciting IPOs.

New investment opportunities

Differentiate your offering and unlock new revenue streams by providing customers with more investment options, including high profile deals across multiple asset classes.

Key benefits for our partners

Grow your money

Open access

No fees or charges for you or your customers.


Dedicated support

PrimaryBid supports your team beyond integration. Our account manager will help you optimise participation through data driven insights and best-in-class engagement strategies.


Bespoke materials

Gain access to PrimaryBid’s library of educational and bespoke transaction materials, thematic white papers and webinars to help your customers make informed investment decisions.

Join leading partners who already work with us

AJ Bell

It's easy to work with us

PrimaryBid works with partners across the wealth and investment ecosystem - from wealth managers and execution-only stockbrokers through to investment platforms and fintechs. We offer a variety of institutional grade solutions to meet our partners needs and priorities.

PrimaryBid Connect

A web-based platform allowing you to access, submit and track offerings on behalf of your clients:

  • Best suited for small-mid sized client bases
  • Launch immediately with no technical integration
  • Allows investment from ISAs and SIPPs
  • Submit demand on behalf of your clients to PrimaryBid via our secure web-based platform
PrimaryBid Connect

PrimaryBid Connect API

A fully automated approach, allowing users to subscribe directly within your platform:

  • Technical integration allowing distribution at scale, with full automation
  • Manage your customer experience, from transaction notification to collecting subscriptions
  • Provide clients with the opportunity to invest from ISAs and SIPPs

Through PrimaryBid Direct

Your clients subscribe directly via the PrimaryBid App, with shares settling into their GIA account held with you:

  • Launch immediately with no technical integration
  • PrimaryBid handles deal notification and collection of subscriptions, with our partners receiving the allocated shares
  • Customers pay by debit card, resulting in 100% net new asset inflows for partners

"All shareholders, including both institutional and retail investors, should be treated equally."

Mark Austin, UK Secondary Capital Raising Review

Get in touch to find out more about partnering with PrimaryBid.