The opportunity

Lloyds Banking Group is a leading UK-based financial services group providing a wide range of banking and financial services to their retail and commercial customers. Their retail banking division aims to build deep and enduring relationships to meet more customers’ financial needs and improve their financial resilience throughout their lifetime by using Lloyds' products and services.

Lloyds wanted to empower their customers to get investing and make their money work harder. The objective was to simplify the investment process, to give customers the ability to invest at their convenience, with the added assurance that their allocated shares would be settled securely and seamlessly within their Lloyds broker account.

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The Fuse solution

In 2023, Lloyds Banking Group became the first UK bank to adopt PrimaryBid’s innovative Fuse platform, expanding access to UK capital markets transactions for their customers. The solution enabled greater participation for customers of Halifax Share Dealing, Lloyds Bank, Bank of Scotland, and IWeb Share Dealing in IPOs and other UK public company capital raises (both equity and debt)at the same time and price as institutional investors while simultaneously enhancing investor education and financial awareness.

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How does Fuse work?

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Co-branded access to capital markets  

‍A unique co-branded experience, ensuring that clients receive the same quality of service and product that they expect from their brokerage.
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Educational and content-rich resources to empower their customer investment journeys

‍As part of PrimaryBid's commitment to building foundational knowledge, we offer informative guides to IPOs, follow-ons, placings and more, so Lloyds customers can learn about the various types of fundraises available to them.
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Instant notifications for IPOs, placings, and more

PrimaryBid's technology sends email and mobile notifications directly to clients, notifying them when new offers are available.

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The result

Lloyds Banking Group has not only enabled heightened awareness but has empowered its customers with a smarter and more accessible approach to primary market transactions. This partnership has created a space where learning and investing coalesce seamlessly, offering self-directed investors access to a diverse range of investment opportunities. The result is a fundamental shift in the perception and accessibility of primary capital markets transactions for retail investors.

In essence, Lloyds Banking Group's adoption of PrimaryBid's Fuse solution stands as a testament to their commitment to innovation and customer-centric financial solutions where investing is not just a transaction but a seamless and inclusive part of customers' financial journeys.

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